Brochures are the marketing tools that everyone has but few really know how to use. It will inform you about the company's investments, culture, business plan, locations and short notes of product or service offered. There are several different situations in which brochures can be employed, which is why many companies print several different types of brochures. That being said, small businesses on tight budgets can print a single brochure and have it serve all situations. Either way, the investment in brochures often remains wasted because they're used for little more than information dispersal. But savvy marketers know brochures can be powerful sales tools, especially suited for generating leads. Brochure may be used by either in printed format or soft format (E-Brochure).