Why do i need a website for my business

Having a website is like opening a door and inviting potential customers into your business.

So…Why does YOUR business need a website?

Your site communicates with prospects and customers 24 hours a day, 7 days a week, 365 days a year. 
Even when you aren’t at work, your website is. Your customers can get to know you and your products through the website at their convenience. It can be better than passing out your business card to thousands of people.

Expands your reach. 
People from across the street and across the border have access to your products and services from the comfort of their own space.

Increases the effectiveness of your advertising. 
Print advertising is static, while the web is dynamic. Once you have a website up and running, we recommend your print advertising include your website address where pictures, text, tables and forms can help you get your message across.

Gathers feedback. 
Use forms, email and social media like Facebook and Twitter to allow your clients to communicate with you.

Communicates effectively. 
Whether your website is built for customers or employees, web–based communication and email communication are cost–effective and time–saving devices.

It gets you found. 
Having a well–built website will increase the visibility of your site to the search engines that people use to find what they are looking for. Your specialist should not only offer creative design solutions, but also know how to make your site search engine friendly, so that clients can find you.

Sells directly. 
E–commerce can dramatically reduce expensive overhead while delivering a 24/7 ‘sales force’. Even if you don’t sell your product online, your website gives you the opportunity to distinguish your company or organization to your client.

Reaching today’s consumer. 
Today’s emerging generation has never known life without a digital world of connection. According to stats (and who doesn’t like statistics?), over 94% of Canada’s population is online.1 Add the growth of social media to that and it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target market.

Your competitors. 
The sooner you gain a presence on the web, the better. Your competitors know this too. Increasingly, your clients (and potential clients) are making their decisions based on the standard of your website. A useable and engaging website can help to level the playing field between small and large companies.

Want to grow your business online? Contact us. We can help you succeed.

Why SEO is important for my businesses

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.

I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. Let’s discuss each of these in turn.

SEO is Good for Business Visibility and Branding

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.

So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Which brings us to the next reason why SEO is important for your business.

SEO Provides Your Business Credibility

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings make you more credible in their eyes.

SEO Brings Your Business Traffic

Sure, by itself, traffic is not going to make you any money. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. What’s better is that SEO is usually a good deal more affordable than store leases in Times Square. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Which brings me to the next point.

SEO Has One of the Best ROI’s in Advertising

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.

SEO Gives You Unmatched Insight Into Your Customers

As I already stated, SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline.

 

Why do people tend to prefer .com domain names mostly

Back in the 2000s most people used to prefer that cause you could enter the name of the site and press alt-enter. But now It all depends on the objective of the website.

Like a .in domain will make it clear that the domain is relevant for indian visitors, just like that a .gov domain will make it clear that it is a government domain. and a .com domain says that it is a commercial domain. so multinational companies find it more relevant to go for .com domains as then they can have region specific domains to showcase their region by a different domain while the .com domain remains for the corporate identity.